These are the spec posters I made for the DCTA public transportation brand revamp. All of these are centered around the DCTA light rail, called the A-Train. I wanted to reinforce the brand by making the “A” the recurring icon of the advertisements. Each poster represents a stop on the light rail line, trying to motivate North Texans to take a trip on the train.
The art I made for the brand presentation can be found here.
The app design I made for the project can be found here.
The entire project can be found here.